Case Study | Superplay USA
Objective
Our objective for Superplay USA was to create a fun website with administrative control panels for specific content. iguanafarmGroup also designed and managed email campaigns to re-enforce their brand and drive traffic to the Superplay USA website and ultimately to Superplay USA for a bit of family fun.Results
The new design was based on festive, primary colors while incorporating the "star" from their parent company logo. The site serves as a destination to download coupons, get directions, view hours and see events. To drive additional traffic, the website collects Opt-In Email and Birthday Club information that is automatically fed into Campaign Manager for easy list management. As a result, they have collected thousands of emails by merely providing a simple form with the promise to send discounts and announcements. Monthly campaigns for birthday coupons, announcements and other special offers, have increased the number of visitors to the center.Key Design Elements
Custom Design, Email Management Integration, Content Management, Online Marketing
